Brand Guides

A brand guide is the foundation every business needs when building out your brand. It outlines all the essential elements of your visual identity — logo usage, typography, color palette, icons and more — so your brand looks consistent no matter who is designing for you or where it shows up. If your business doesn’t have one yet, I highly recommend it. It’s the single best way to make sure your identity stays cohesive across every platform, every designer and every piece of content you put out. Below you’ll find examples of both longer documents and simple one-page brand guidelines.